Why We're Different

Trying is believing

We hold ourselves to the highest possible standard.

You deserve to know what's in the products you buy and apply.


With a focused pursuit to create body care that's safe, convenient and responsible, we aim to develop formulas that really work, without compromising on any ingredients. Our objective is to formulate without using synthetics. We're proud to say the result is effective, healthy, and high-quality. Synthetics are commonly used in deodorants and other personal care products. Examples, include silicones, fragrances, synthetic Vitamin E and synthetic preservatives. We don't want to use petrochemical-based ingredients. With Owl in a Towel, you won't have to either. 



Now, one doesn't have to choose between a healthy deodorant and a convenient application. Many deodorants creams are contained in jars and need to be applied to underarms by hand. Our deodorant cream makes for a clean morning routine with its unique, hands-free applicator. Often, stick deodorants don't apply smoothly and leave a dry, crumbly, or sticky residue. Roll-on deodorants apply cold and wet. With our Bergamot Deodorant Cream, squeeze the tube, apply directly to each underarm, and say goodbye to messy hands. As it should be, you won't think about your underarms again until the next day. 


High standards shouldn't be limited to ingredients in products. Packaging matters too. The tube for the Bergamot Deodorant Cream is generated from sugarcane, resulting in a net reduction in carbon emissions. These sugarcane-based polyethylene tubes are a #4 plastic. Plastic tubes are often not recyclable because they are a blend of plastics (#7) and labeling is unclear as to what type of plastic they're made from. Ask your local recycling company if they take #4 plastics. There are alternatives to tubes made from virgin, petroleum-based plastics. We made that choice. It's as simple as that.

Our bottles are made from 100% recycled plastic. The cap for the 8 oz is made from 100% recycled plastic. Soon, the cap for the 2 oz will be made from recycled plastic too. We're working to create a market for recycled plastic resin.