Why We're Different

Flying above the status quo.

With a focused pursuit to create body care that's safe, convenient and responsible, we aim to develop formulas that really work, without compromising on ingredients. 

And, high standards shouldn't be limited to the elements in products. Packaging matters too. Our bottles are made from 100% recycled plastic and our tubes are derived from sugarcane.


Owl in a Towel formulates without using synthetics. We're proud to say the result is effective, healthy, and high-quality. Synthetics are commonly used in too many personal care products. Examples, include silicones, fragrances, synthetic vitamin E and synthetic preservatives. We don't use petrochemical-based ingredients. With Owl in a Towel, you won't have to either. 



Now, one doesn't have to choose between healthy and convenient. Our Bergamot Deodorant Cream makes for a clean routine. Squeeze the tube, apply directly to each underarm, and say goodbye to messy hands with the unique, hands-free applicator. Many deodorants creams are contained in jars and need to be applied by hand. Roll-on deodorants apply cold and wet. Stick deodorants often don't apply smoothly and a leave crumbly or sticky residue. Try our deodorant and you won't think about your underarms again until the next day. 

Our hand sanitizer is a gel, versus a spray or foam. You control where it goes and how much to dispense. You won't be breathing it in, getting it in your eyes or be left with sopping wet hands.

And, our hand cream is formulated to be restoring, yet truly non-greasy, so you can moisturize and go.


Owl in a Towel opted for an alternative to tubes made from virgin, petroleum-based plastic. The tubes for the Bergamot Deodorant Cream and Balsam Fir Hand Cream are generated from sugarcane, resulting in a net reduction in carbon emissions. Many standard plastic tubes are a #7 plastic and can't be recycled because #7 plastics are blends of different plastics. Our sugarcane-based polyethylene tubes are a #4 plastic. Most municipal recycling programs take #4 plastics, and it's always good to double-check. 

Our hand sanitizer bottles are made from 100% recycled water bottles and help to create a market for recycled plastic resin. And, our hand soap bottle is compostable, recyclable, and made from 100% recycled fiberboard. Even our hand soap pump is recyclable.