Hoo we are

With a straight-forward, no-nonsense approach to formulating, you can rely on Owl in a Towel for synthetic-free and cruelty-free products that work. Natural elements infused with innovation. Delivering results, not green-washing.

Where quality, safe ingredients aren't exclusive and out of reach. Where transparency and integrity are paramount.


You shouldn't need a degree in chemistry to read a label. You shouldn't have to spend time as a toxin detective or waste money on products that don't deliver on their promises. You deserve alternatives to unnecessary and unhealthy additives. The Owl has launched to lead a focused pursuit of the best in nature.


We aim to keep up with the ever-changing world of body care and information on the safety of ingredients. We begin with an itemized list of ingredients we won't touch, often found in personal care products. And, we're driven by a set of principles that include:


At each level of the production process, sustainability is at the heart of our mission. We aim to create products that won’t harm humans, animals, land or water. And, we work to utilize innovative packaging that has a lighter environmental footprint and minimizes waste.


Owl in a Towel products are made in the USA. We also provide information about the packaging our formulas are contained in. And, we'll always clearly indicate the quantity of product contained in each item on our website and clearly indicate product shelf-life on labels.


Owl in a Towel creates products you’ll want to use and re-use. The Bergamot Deodorant Cream comes in a 3.4 oz size that's TSA/airplane travel compliant, yet substantial enough that you won't run out quickly. Having one healthy deodorant you can rely on to be effective is refreshingly convenient, versus a bunch of different deodorants that kind of work sometimes. The Bergamot Hand Sanitizer comes in a 2 oz travel size, as well as an 8 oz perfect for home and work. And, our 2.2 oz Balsam Fir Hand Cream slips into easily into a bag or pocket so it's always handy.